Barbie 2.0

Mattel's iconic Barbie doll has a new home and it's not in Malibu. You will find her and her friends at BarbieGirls.com, just one piece of a new brand puzzle for the Barbie line. At the site, kids can create their own virtual character, design their own "room," shop at the mall, play games, hang out and chat live with other members.



In July, Barbie Girls will go from 2D to 3D with a new doll-inspired MP3 player. The Barbie Girl device (pictured) will feature a real MP3 player with a range of customizable fashions and accessories, plus an impressive 512 MB of memory to hold up to 120 MP3 or 240 WMA-file songs. The player will also possess an expandable miniSD slot that holds a memory card up to 2 GB (sold separately) and will play any non-DRM-encrypted MP3 or WMA files.

The Barbie Girl device will be available at major retailers across the U.S., Canada, U.K., Australia and New Zealand for an average retail price of $59.99. Included with each device are a belt clip, adjustable-sized earbuds and durable storage case. Accessory Packs will be sold separately for $9.99 and include various fashions, accessories and pets. All devices and accessories will also act as a "key" to unlock additional new pets, games, hangout spots, fashions, furniture and more on BarbieGirls.com.
-J. McKinney