Thursday, April 19, 2007

Mega Brands Recalls Magnetix Magnetic Building Set

Mega Brands America, Inc. (“Mega Brands”) (the owner of Rose Art Industries, Inc.) announced an expanded recall of Magnetix Magnetic Building Sets.

The recall includes all sets, except newer Magnetix sets sold since March 31, 2006, that are age-labeled 6+ and sets that contain the following caution label:

“CAUTION: Do not ingest or inhale magnets.
Attraction of magnets in the body may cause
serious injury and require immediate medical care.”

These older sets, which were manufactured in China, contain up to 250 plastic building pieces and 1/2-inch diameter steel balls. The building pieces include 1 1/2-inch squares, 1-inch triangles, cylinder rods, flexors, connectors, x-tenders, and curves and come in an assortment of colors such as metallic, primary, translucent, and glow in the dark.

Mass merchants and other toy and arts and crafts stores sold the sets nationwide for between $20 and $60, depending on the size of the set.

Consumers should stop using the recalled magnetic sets immediately and contact Mega Brands for a comparable replacement toy. If consumers are uncertain as to whether their product is being recalled, they can contact Mega Brands at (800) 779-7122 between 8 a.m. and 6 p.m. ET Monday through Friday, or visit the firm’s Web site at