Tuesday, January 27, 2009

Maggie Gyllenhaal and Fisher-Price Launch Precious Planet

Actress Maggie Gyllenhaal joined Fisher-Price today in New York City, to unveil a new line of baby gear and newborn toys called the Precious Planet Collection. This new line will include items such as a high chair, cradle, potty, bedding, activities and colorful baby animals like monkeys, giraffes and polar bears. The Precious Planet Collection will retail for $12.99 - $129.99 and is appropriate for newborns and up.

The event took place in the Amphibian Room of the Central Park Zoo at which time Fisher-Price announced that the company would donate $250,000 to benefit the Wildlife Conservation Society (WCS), an organization that saves wildlife and wild places.

Our own Chris Byrne interviewed Maggie Gyllenhaal at the event. Check back later today for information on where you can hear this interview.