All of us should feel this good when we're playing! This is me on Easter Sunday many, many years ago, but it captures a lot of the spirit that still informs the work we do today.
The sense of joy and wonder at the world, the desire to experience, explore and express through play is something that every child--heck, every person--should experience on a daily basis.
The purpose of this blog is to bring you news about toys, share information and points of view about different factors affecting the toy business and your life, give you insights into some new hot things on the market and share some of the wonderful--and often goofy--things we get to do.
But we're hoping that this blog has a serious side as well. There are many issues that we intend to share our views on, from raising kids in the current environment, to helping them to be conscious, careful and happy consumers. Our perspective is realistic. Our approach will be direct. We believe that there is never one right or wrong answer in any situation and that families need to make the choices that are right for them in the context of their values and family structure. Our mission is never to tell you what to do; we'd never presume that. Instead, we want to add another voice that you'll consider as you make your choices. We also know that the sources of information coming at you can be overwhelming at times, but we hope you'll find useful stuff here, and that we can be a kind of e-partner for you as you make choices, by products and help your family and your kids get ready for this rapdly changing world.
We're also here to support you, so let us know what's on your mind by emailing us at email@example.com.
Most of all, have fun, and keep playing!
Welcome to our Blog!