Tuesday, February 19, 2008

Toy Fair Recap: Hasbro

Hasbro continues to bring us closer to robotic pets as a reality with it's successful line of FurReal Friends. This year, they will introduce a new cat, a chipmunk, and a life-sized Labrador named Biscuit. In addition to the line of electronic pets, Hasbro's Playskool brand has created Kota, a robotic Triceratops that will be more than 3 feet long and respond to touch and sound.

It wasn't all robots in the Hasbro showroom, except for the Transformers, which we will get to in a second. Additional Playskool products include the Glide 2 Ride Bike, which is designed to help kids go from foot-power to petals as they learn to ride a bike. Helmet Heroes are role play toys for preschoolers that feature realistic-looking helmets with lights, sounds, and a microphone so kids can hear themselves as they broadcast their adventures. From heroes to princesses, Hasbro has the Sweet Lilly Castle - a giant princess themed house for kids to play in, which even includes a beautiful dress for kids to wear and feel like a princess.

In the world of action figures, Hasbro celebrates the 25th anniversary of G.I. Joe Vs. Cobra, a full line of In the world of action figures, Hasbro will release toys for the latest Transformers animated series, new G.I. Joe figures that celebrate the 25th Indiana Jones figures and playsets, Star Wars Clone Wars and movie character figures, new Marvel action figures, and a large-scale Cloverfield monster that includes 10 parasites, two interchangeable heads, and a Statue of Liberty head accessory.

Get ready for some of the coolest Nerf toys ever created with the Nerf Vulcan - a tripod-mounted, motorized Nerf machine gun that uses an ammo belt and storage box to fire up to 25 Nerf darts without reloading - and the Nerf N-Strike game for the NintendoWii that comes with a Wiimote-based Nerf blaster.

Check back later for a separate post on Hasbro's line of games, including the new line of EA electronic games.